GRACIELA MONG
Meet Graciela
Business & Marketing Innovation Specialist
A passionate professional with a diverse background in marketing, technology, and finance, I specialize in crafting data-driven strategies that drive results. With a focus on creativity, innovation, and building strong connections, I bring fresh ideas and a global perspective to every project I take on.
MY STORY
​I’m Graciela, a innovative strategist with a global mindset, blending creativity, data-driven insights, and strategic thinking to build impactful brand experiences. With a background spanning marketing, technology, finance, and design, I bring a unique perspective that connects business objectives with compelling storytelling.
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Originally from the U.S., I earned a degree in Finance from the College of Charleston, where I developed strong analytical and problem-solving skills. While finance sharpened my strategic thinking, my passion for branding and consumer behavior led me to marketing. My diverse career has allowed me to navigate various industries, from managing data-driven campaigns at Cloud on Tap to exploring digital engagement strategies across different sectors.
Currently, I am pursuing an International Master’s Degree in Management with a specialization in Strategic Marketing at Católica Lisbon School of Business and Economics. Living and studying in Portugal has reinforced my ability to adapt to different markets and approach marketing from a truly international perspective.
I thrive at the intersection of creativity and strategy, transforming insights into results-driven campaigns. Whether working on brand development, consumer engagement, or digital marketing, my goal is to craft innovative solutions that drive meaningful connections and business growth.
Excited to bring my expertise to dynamic, forward-thinking teams worldwide. Thanks for stopping by!
MY ROLE IN MARKETING
Cloud on Tap taught me to execute strategic marketing campaigns, leverage data-driven insights, and utilize technology for impactful solutions.​
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As a Senior Marketing Project Manager, I led marketing transformations that blended innovation and strategy to deliver measurable results. I was responsible for managing and executing Salesforce Marketing Cloud Account Engagement implementations and managed services, working with businesses of all sizes to craft customized solutions that optimized email campaigns, automation workflows, and lead nurturing processes. These efforts led to increased engagement rates, boosted conversion metrics, and ultimately drove measurable business growth.
My role involved not just implementing solutions, but also developing comprehensive, multi-channel marketing strategies for Cloud on Tap across social media, content, and email marketing. I ensured that each initiative was aligned with the company’s overall goals, improving brand visibility and customer engagement. By utilizing real-time data and automation tools, I was able to fine-tune campaigns for maximum effectiveness, achieving record-breaking engagement rates and ROI improvements.
Collaborating with cross-functional teams and clients was key to streamlining execution, tracking performance, and continuously refining strategies. The experience not only sharpened my skills in project management and client relationship building but also gave me a deep understanding of how to use technology and data as strategic advantages for long-term marketing success.
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Covington Alsina taught me the importance of data-driven decision-making.
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As a Financial Advising Intern, my role was instrumental in supporting comprehensive financial planning strategies that helped clients make informed decisions about their investments. This internship helped me refine my skills in data analysis and presentation, while also strengthening my understanding of financial markets and investment planning. I learned how data can drive impactful recommendations and client satisfaction.
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Lilac Bijoux taught me to find a target market and content creativity.
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During my five years at Lilac Bijoux, a women’s fashion boutique, I gained hands-on experience in running and growing a business. I helped build the brand’s online presence, tracked fashion trends, and developed social media marketing campaigns for special events. I also planned and executed ad campaigns, photoshoots, and online sales content while collaborating with designers and influencers. My time at Lilac taught me the importance of understanding the customer to define a clear target market, and I particularly enjoyed creating content and selling luxury goods.
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DuBose Photography taught me consumer preference.
​As a Photoshop editor at DuBose Photography, I contributed to building a strong brand and cultivating a loyal customer base. DuBose Photography specializes in classic black & white vignette-style photography. In my role, I transformed raw images into polished composites while consistently maintaining the company’s signature style. Managing hundreds of orders each season, I developed strong attention to detail, creativity, and efficiency.
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EXPERIENCE
yes, here's all the details..
March 2024- September 2024
SENIOR MARKETING PROJECT MANAGER, CLOUD ON TAP​
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Led the development and execution of high-impact marketing campaigns, achieving a record-breaking engagement rate of 96.4% and driving measurable business growth across multiple company practices.
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Specialized in Salesforce Marketing Cloud and Account Engagement (Pardot) to implement and optimize email campaigns, automation workflows, and lead nurturing processes, resulting in improved engagement and conversion rates for over 50 businesses.
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Directed comprehensive marketing strategies across LinkedIn, email, and content marketing, significantly boosting brand visibility and customer engagement through targeted, data-driven initiatives.
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Collaborated with cross-functional teams and stakeholders, integrating Salesforce solutions with existing systems, ensuring seamless execution of marketing projects, and aligning strategies with business goals.
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Utilized data analytics and performance metrics to track marketing success, optimize ROI, and continuously improve campaign effectiveness through actionable insights and reporting.
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Enhanced proficiency in marketing automation, strategic planning, and process optimization, while developing strong skills in data analysis, cross-functional teamwork, and campaign execution to drive business growth and improve operational efficiency.
May 2022 - March 2024
MARKETING PROJECT MANAGER, CLOUD ON TAP
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Managed and executed Salesforce Marketing Cloud Account Engagement implementations, developing and optimizing email campaigns, automation workflows, and lead nurturing processes to boost engagement and conversion rates.
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Directed multi-channel marketing strategies, including social media, email, and content marketing, ensuring alignment with corporate goals, enhancing engagement, and increasing sales.
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Collaborated with cross-functional teams to ensure smooth project execution, aligning marketing initiatives with company objectives and driving customer engagement.
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Monitored and analyzed campaign performance metrics, providing actionable insights to refine marketing strategies and improve ROI.​
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August 2021 - May 2022
SALESFORCE PROJECT MANAGEMENT & MARKETING SERVICES INTERN, CLOUD ON TAP
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Elevated Cloud on Tap’s digital footprint by crafting compelling social media content and email campaigns, driving increased engagement and brand visibility.
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Supported Salesforce Project Directors with planning, execution, and cross-functional coordination, ensuring smooth project delivery and alignment with company objectives.
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October 2020 - September 2021
PHOTOSHOP EDITOR, DUBOSE PHOTOGRAPHY
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Digitally designed and professionally edited portraits using Adobe Photoshop, ensuring high-quality results that aligned with the company’s classic style.
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Developed strong time management and organizational skills by handling multiple portrait editing projects simultaneously.
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May 2020 - August 2020
FINANCIAL ADVISING INTERN, COVINGTON ALSINA
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Assisted financial advisors with market research, portfolio analysis, and client presentations, contributing to comprehensive financial planning strategies.
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Analyzed financial data to support investment decision-making and provided actionable insights for client portfolios.
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Supported the preparation of client-facing materials, ensuring clear communication of financial strategies and recommendations.
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October 2018 - June 2021
CAMPUS MANAGER, SOUTH BY SEA
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Top 3 in sales out of over 400 Campus Managers – 2019, 202
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Cultivated client relationships with campus groups and organizations, driving custom apparel sales and increasing brand visibility.
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April 2014 - August 2019
SALES ASSOCIATE KEY HOLDER, LILAC BIJOUX
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Assisted in developing and executing social media and online sales campaigns, contributing to increased brand awareness and sales growth.
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Engaged with customers to provide personalized service and product recommendations, enhancing the overall shopping experience and driving repeat business.
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January 2020 – December 2020
FINANCE SPECIALIST, ALPHA DELTA PI
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Monitored and managed a multi-thousand-dollar budget, creating detailed Excel spending reports and reconciling accounts to ensure financial accuracy.
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January 2019 – December 2019
MERCHANDISE SPECIALIST, ALPHA DELTA PI
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Designed and sold over $18,000 worth of merchandise, contributing to significant revenue growth and enhancing brand visibility
EDUCATION
CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICS
MSc in Management Specializing in Strategic Marketing
August 2024 - November 2025
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With an International Master’s in Management with a specialization in Strategic Marketing, I gained a profound understanding of global business strategies and consumer behavior. Through a combination of cutting-edge coursework and practical projects, I developed expertise in market analysis, branding, and digital marketing. This program equipped me with the tools to create data-driven marketing strategies that align with business objectives, preparing me for leadership roles in a fast-paced, evolving industry.
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#27 Master in Management in the World according to Financial Times Ranking (2024)​
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COLLEGE OF CHARLESTON - SCHOOL OF BUSINESS
Bachelor of Science in Finance, minor in Marketing
August 2018 - May 2022
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As a finance major, I’ve developed the skills to navigate the complexities of the financial world. I’ve gained real-world business skills like managing assets, raising capital, and allocating funds efficiently. With practical classes covering everything from international finance to banking management, I’m equipped to tackle real-world financial challenges. This has prepared me to be “ready to work” for internships and future careers at top companies. My minor in marketing has further enhanced my ability to understand consumer behavior and develop strategies that drive business growth.
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CERTIFICATIONS
Salesforce Certified Marketing Cloud Account Engagement Consultant
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Salesforce Certified Marketing Cloud Account Engagement Specialist
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Microsoft Office Specialist - Excel
Google Analytics Individual Qualification
Marketing Analytics
University of Virginia
Darden School of Business
Music Business Foundations
Berklee College of Music
Copyright Law
Berklee College of Music
Security and Privacy
LPL Financial
Senior Investors
LPL Financial
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New Business Models
University of Virginia
Darden School of Business
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PORTFOLIO/PROJECTS
ARCTIC AIR: FRESH AIR FACIAL SPRAY
Consumer Behavior - 2022
2022 PROJECT WINNER
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For my final senior project, we were challenged to design our own product and take it to market. Sounds easy? The product was “Air”. Clean air is a commodity in many parts of the world, but selling it can be tricky. We were tasked to identify a “blue ocean” market and our target market's psychographic and behavioral needs. We had to develop a marketing strategic plan with a promotional strategy and materials (logo, brand name, brand personality, advertisements, social conformity plan, etc.) to create demand and control perceptions. Arctic Air is the world's first fresh air facial spray that refreshes, cleanses, depuffs, and tones to help you achieve flawless, it-girl skin. For the project, I had to be creative, detail-oriented, and evidence-based to prepare the best possible launch strategy for Arctic Air. ​​
REIMAGINING THE CINEMA EXPERIENCE: A CONSUMER-DRIVEN STRATEGY FOR CINEMAS NOS
Consumer Behavior Project - 2024
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As Portugal’s leading cinema chain, Cinemas NOS faces increasing competition from streaming services, making it crucial to adapt to changing consumer behaviors. This project examined the evolving entertainment landscape, particularly among Gen Z, to identify opportunities for enhancing digital engagement, creating immersive experiences, and refining marketing strategies. Through market analysis, competitor benchmarking, and consumer research, I developed strategic recommendations, including themed movie nights, gamifying the Cinemas NOS app, and leveraging social media for targeted engagement. This project strengthened my ability to conduct data-driven consumer analysis, develop innovative marketing strategies, and apply experiential marketing to modernize traditional industries. I refined my skills in strategic problem-solving, audience segmentation, and digital communication by designing solutions tailored to evolving consumer behaviors. Additionally, I enhanced my ability to translate insights into actionable business strategies, reinforcing the importance of adaptability and consumer-centric decision-making in a competitive landscape.
ANALYZING USER RETENTION & PRICE SENSITIVITY FOR SPOTIFY IN A COMPETITIVE MARKET
Marketing Research Project - 2025
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Ever wonder what makes people stay loyal to a music streaming platform or what makes them jump ship? For this project, we dove deep into user retention and price sensitivity to help Spotify keep young listeners (ages 12–34) hooked in an ultra-competitive market. Through surveys and interviews, we uncovered what makes users tick (and what makes them unsubscribe), from pricing concerns to the need for more personalized experiences. But research was just the beginning. We turned insights into action, crafting strategies that balanced consumer psychology, market trends, and business feasibility to ensure Spotify stayed ahead. This project pushed me to be analytical and strategic, transforming raw data into meaningful recommendations. It also challenged my communication and storytelling skills, as I had to present complex findings in a compelling, easy-to-digest way. Plus, collaborating with an international team meant flexing my problem-solving and adaptability muscles, because in the fast-paced world of streaming, staying still isn’t an option.
PROFESSIONAL PROFILE
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Dynamic marketing professional with a proven track record of driving business growth through innovative, data-driven strategies and Salesforce Marketing Cloud expertise.
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Specializes in high-impact email campaigns, automation workflows, and multi-channel marketing strategies, consistently delivering measurable results that increase engagement and ROI.
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Skilled collaborator who works seamlessly with cross-functional teams and clients to ensure smooth project execution, optimized workflows, and enhanced brand visibility.
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Passionate about blending creativity and technology to solve complex marketing challenges, continuously refining strategies to improve campaign effectiveness.
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Known for transforming insights into actionable marketing solutions that deliver record-breaking engagement rates and drive business growth.
OFF THE CLOCK
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​I’m a proud Panamanian citizen! My father was born and raised in Panama and has lived all over the world, which gave me a global perspective early on (and some serious travel goals). I’m currently on a mission to visit every continent by the time I’m 30.
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In the winter, there’s nothing I love more than being outdoors, whether I’m skiing or hiking, I’m happiest in the snow.
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I collect vintage matchboxes, many of which belonged to my grandmother, and I love turning them into art pieces that reflect their history and charm.
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Growing up, I spent a lot of time on movie sets, my father was a director, and I’ve been fascinated by the behind-the-scenes magic of movies, TV shows, and the music industry ever since.
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After much trial and error, I’ve perfected my Italian vodka pasta recipe. It’s my go-to dish when hosting a dinner party with all my friends.
yes, its delicious
GRACIELA MONG